I. Brand Origin ： Oriental Aesthetics Setting Sail from the Jasmine Homeland

2018 Year 10 Month, with the issuance of the trademark registration certificate from the State Intellectual Property Office, the brand of Guangzhou Yangsen Pharmaceutical Co., Ltd. " Zhicui Huanghai " was officially born. This brand, with jasmine as its core gene, has been deeply rooted in " China's Jasmine Homeland '——' the fertile land of Hengzhou, Guangxi. 2019 Year, Zhicui Huanghai's first product series was launched here, using " Jasmine " as the brand's soul, designing the front of the product packaging as a highly recognizable jasmine visual symbol, conveying a brand temperament of freshness, naturalness, and oriental aesthetics.

II. Development Advancement ： Transition from Regional Benchmark to National Recognition

In the early stages of brand creation, Zhicui Huanghai used the regional market as its foothold, and quickly opened the market with its differentiated positioning of jasmine elements. 2023 Year, the brand ushered in a key turning point, strategically upgrading to the well-known " Oh, What a Beautiful Jasmine Flower " cultural symbol, deeply integrating the poetic beauty of jasmine with skincare technology. Through years of technological accumulation, Zhicui Huanghai has won 3 jasmine-related invention patents, covering areas such as active ingredient extraction and formula innovation, providing a solid technological endorsement for product efficacy.

III. 2025 Renewal ： VI Upgrading to Begin Global Journey

2025 Year, Zhicui Huanghai ushered in a milestone comprehensive upgrade in its brand development history. Brand Positioning: From a regional brand to " Oriental Jasmine · Nurturing Skin with Flowers " a national brand benchmark, using jasmine culture as a carrier to convey Chinese skincare philosophy. Visual System: VI Systematically upgraded, integrating jasmine themes with modern minimalist design, packaging uses environmentally friendly materials and intangible cultural heritage elements to create a visual language that combines oriental charm and international aesthetics. Strategic Layout: Shifting from cultivating the South China market to national channel coverage, and launching overseas market layouts in Southeast Asia, Europe, and other regions to build a global brand ecosystem.

IV. Core Values ： Oriental Jasmine Nurturing Skin with Flowers

Zhicui Huanghai has always adhered to the " Oriental Jasmine · Nurturing Skin with Flowers " core concept, using biotechnology, low-temperature cold extraction technology, and other technological means to maximize the retention of the active ingredients of jasmine essence. Its star product lines cover cleansing, essence, and mask categories, all using jasmine as the core ingredient, combined with oriental herbal essences to form a unique " Flower Nourishing Skin Base " system. The brand also integrates traditional cultures such as jasmine tea ceremony and incense ceremony into modern skincare scenarios through cross-border collaborations and cultural exhibitions, reshaping the Chinese people's understanding of oriental aesthetics.

V. Future Vision ： Let the World See the Beauty of Oriental Jasmine

From “ World Jasmine Capital ” the tens of thousands of acres of flower fields in Hengzhou, Guangxi, to the world stage, Zhicui Huanghai is using jasmine as a medium to tell the story of Chinese brands. Through continuous technological innovation, cultural empowerment, and globalization strategy, Zhicui Huanghai is committed to becoming " Oriental Skincare " a synonym in the international high-end skincare market, allowing each jasmine blossom to represent not only the power of nature, but also the cultural confidence and technological strength of national brands. —— This is the " Oriental Aesthetics Ecological Answer Sheet that Zhicui Huanghai submits to the world "。