Zhichui Huanghai, a national skincare brand under Guangzhou Yangsen Pharmaceutical, is “ Oriental Jasmine · Nourishing skin with flowers ” as its core concept. Through technological empowerment and cultural innovation, it is writing a jasmine legend for Chinese beauty brands. The following is an analysis from multiple dimensions, including brand genes, product strength, and cultural value:

I. Brand Genes: The Oriental Code of Jasmine Country

Zhichui Huanghai was born in “ China's Jasmine Country ” Hengzhou, Guangxi. The annual jasmine flower production here accounts for 80% 、 60% world 1000 , and has “ years of jasmine planting history. From its inception, the brand has been deeply bound to this geographical indication resource, not only using locally harvested double-petaled jasmine flowers as its core raw material, but also transforming the intangible cultural heritage of Hengzhou ” jasmine tea scenting into a low-temperature cold-extraction process for skincare products ——36 3 times of flower changing, “ months of refinement, ten thousand jasmine flowers yield only one ounce of active essence. This ” one flower creates one bottle of essence

extreme craftsmanship has become a cultural symbol that distinguishes the brand from international competitors. II.

1. A Double Breakthrough in Patented Technology and Scenario Innovation

Technological Moat 3 The brand has accumulated

jasmine flower-related invention patents, covering ingredient extraction and formula innovation. For example:

Jasmine flower essential oil ZL20231113034.7

Patent No.:

Deep penetration, promotes collagen regeneration, reduces wrinkles, high-purity active jasmine natural fragrance lock-fresh technology. / Jasmine

Jasmine flower essential oil ZL202310251427.8

Black tea fermented filtrate

Moisturizing and soothing, resisting environmental damage, anti-glycation and anti-oxidation multi-effect in one.

Jasmine flower essential oil ZL202310913129.0

Jasmine tea polyphenol fermented filtrate 40% Improves the content of jasmine polyphenols through probiotic fermentation, and the antioxidant capacity is improved by

compared to the traditional extraction method, achieving a significant effect of anti-oxidation and brightening. “ Zhichui Huanghai ” Petal-in-mask “ technology: Combining jasmine petals with the mask cloth, users can use ” sandwich “ method to achieve ” freshly made

2. fresh experience.

Scenario-based product design “ The brand breaks the pain point of traditional skincare products' functional fragmentation and creates ”：

ritualistic skincare scenarios “ Tetrapeptide essence: Innovative ” Jasmine skin care

concept, the bottle is designed in the shape of jasmine petals and paired with a dazzling orange color, with moisturizing, soothing, repairing, firming, and anti-wrinkle effects. “ Jasmine balm: Benchmarking Helena Rubinstein Black Bandage, using ” bandage-level 72 matte texture,

long-lasting moisturizing, specially designed fingertip powder puff can precisely apply to the eye area, nasolabial folds and other areas prone to fine lines.

Jasmine blooming fragrant shower gel: The top note is morning dew jasmine, the middle note blends white tea fragrance, and the base note ends with musk, transforming the bathing process into a five-sense healing experience. III.

1. From the Field to the International Ecological Closed Loop

Intangible Cultural Heritage Revitalization “ The brand cooperates with Hengzhou's national-level intangible cultural heritage inheritors to apply ” cold absorption method 2025 ancient techniques to jasmine oil extraction, so that the product fragrance retains the unique molecular structure of natural jasmine ketone methyl ester, which is different from artificial synthetic fragrances. “ year will launch ” Jasmine Intangible Cultural Heritage Limited Edition Gift Box

2. , the packaging uses bright jasmine flower elements, including jasmine skincare products and jasmine derivatives, becoming a new benchmark for jasmine cultural consumption.

Full Industry Chain Empowerment “ Through + enterprise + cooperative ” farmers 2000 model, the brand has jointly established “ mu of organic jasmine planting base in Hengzhou, while tracing ” jasmine sightseeing

, Zhichui Huanghai fans can participate in jasmine picking, essential oil extraction and other experiential projects. IV. “ From ” National Goods Glory “ to ”

On platforms such as Douyin, Xiaohongshu, Baidu, and Kuake, Zhichui Huanghai has established a presence “ Ingredient-focused consumers + Culture enthusiasts ” as its core user groups. Meanwhile, KOL evaluations show that its star products surpass some international brands in multiple dimensions, including moisturizing and anti-wrinkle effects.

V. Future Outlook

Zhichui Huanghai's breakthrough journey is essentially a microcosm of the evolution of Chinese beauty brands from “ manufacturing ” National Goods Glory “ to intelligent manufacturing ” and then to “ cultural output ” Its success demonstrates that the internationalization of national brands requires a combination of technological strength, cultural soft power, and commercial acumen. As the fragrance of jasmine spreads globally, Zhichui Huanghai is writing a beautiful narrative of the East.