Opening a New Chapter of Strategic Cooperation

March 11, 2025, Guangzhou, China — Shecao Zhai, an oriental plant-based skincare brand, and Guangzhou Yangsen Pharmaceutical Co., Ltd. today officially signed a deep strategic cooperation agreement. The two parties will carry out comprehensive cooperation in product research and development, production, and brand upgrading, jointly promoting the deep integration of natural plant-based technology and modern production, and opening up a new height for brand development. This cooperation is not only a continuation of the trust based on the cooperation results of 2024, but also marks Shecao Zhai's entry into a new stage of whole-industry-chain collaborative development under the brand concept of "Natural Power, Technology Empowerment."

I. Trust as the Foundation, Innovation as the Wings: A Comprehensive Upgrade from Product to Brand

In 2024, Shecao Zhai and Guangzhou Yangsen Pharmaceutical Co., Ltd. jointly launched three products: "Shecao Yurong Essence Oil," "Shecao Jingyan Makeup Remover," and "Plant-based Anti-dandruff Shampoo." These products, with their combination of natural plant-based ingredients and patented technology, quickly won market favor. Data shows that the repurchase rate of the three products exceeds the industry average, especially receiving widespread praise from consumers in the sub-segments of acne repair and sensitive skin stabilization. Based on this, the two parties decided to deepen their cooperation, expanding from a single product line to brand full-chain empowerment, covering research and development, production, positioning, promotion, and sales channels, aiming to create a more market-competitive benchmark for oriental plant-based skincare.

商等环节，致力于打造更具市场竞争力的东方植萃护肤标杆。

II. Inheriting Oriental Wisdom, Empowering Nature with Technology

Shecao Zhai has always adhered to "Inheriting Oriental Plant Extracts, Unlocking the Skin's Secrets" as its core philosophy, deeply exploring the skincare energy of traditional herbal plants. This in-depth cooperation with Guangzhou Yangsen Pharmaceutical Co., Ltd. will further leverage its cutting-edge R&D capabilities and patented technology reserves, focusing on acne-prone skin, sensitive skin, and repair needs to develop more efficient and safer functional products. Through the precise purification and stabilization of plant-based active ingredients using modern technology, Shecao Zhai will achieve a dual breakthrough in "natural" and "efficacy," providing consumers with skincare solutions that combine cultural heritage and scientific verification. Wang Jie, CEO of Guangzhou Yangsen Pharmaceutical Co., Ltd., said: "Our cooperation with Shecao Zhai is not only an integration of technical resources but also a modern interpretation of oriental skincare wisdom. In the future, we will maximize the repair potential of plant-based ingredients through exclusive patented sustained-release technology and targeted penetration technology, helping the brand achieve a leap from 'Chinese herbs' to 'global efficacy.'"

III. Strategic Upgrade: Transcending from Product Strength to Brand Ecosystem

This strategic cooperation will focus on three core dimensions: 1. R&D Innovation: Jointly build a joint laboratory, focusing on the research of plant-based ingredient mechanisms, and develop unique formulas for Asian skin problems; 2. Production Optimization: Relying on Yangsen Pharmaceutical's GMP production line that meets international standards, achieving full-process quality control from raw material traceability to finished product delivery; 3. Brand Ecosystem Construction: Reshape brand positioning, taking "Oriental Skin Health Management Expert" as the core image, and expand the online and offline full-channel layout through digital marketing and precise investment promotion strategies.

Luo, founder of Shecao Zhai, emphasized: " This cooperation is not only an upgrade of the production chain but also a sublimation of brand value. We will use ' Natural plant-based technology ' as a fulcrum to promote the development of domestic skincare from ' ingredient involution ' to ' cultural confidence + scientific research hard power ' dual-wheel drive. ”

IV. Looking to the Future: Bringing Oriental Plant Extracts to the World

With the implementation of the strategic cooperation, Shecao Zhai plans to launch a new product line in 2025, covering sub-segments such as soothing repair and night-shift skin revitalization, and simultaneously launch overseas market research to lay the foundation for global layout. Both parties promise to continue to focus on consumer skin health, adhere to the product philosophy of "safe, effective, and natural," and set a new benchmark for plant-based technology skincare in the industry.

V. About Shecao Zhai

Shecao Zhai is an innovative brand focusing on oriental plant-based skincare. Rooted in traditional herbal wisdom and incorporating modern technology, it is committed to solving skin problems such as acne, sensitivity, and repair, creating natural and safe effective skincare products.