Muer Nianxi and Yangsen Pharmaceuticals

Reach a Deep Strategic Brand Cooperation Agreement

—— Leveraging the power of oriental botanical technology, together we usher in a new chapter of pure skincare

On February 22, 2025, in Guangzhou, "Muer Nianxi," an oriental pure and effective skincare brand, and Guangzhou Yangsen Pharmaceuticals officially signed a deep strategic cooperation agreement. Both parties will leverage their respective advantages in the research and development of plant active ingredients and biotechnology to jointly promote the innovative application of oriental botanical ingredients, providing global consumers with more efficient and safer skincare solutions.

Ten years of sharpening the sword

From hometown sentiment to technological breakthroughs

Ms. Li Wenwen, founder of Muer Nianxi, brought characteristic botanical raw materials such as peony flowers from Heze, Shandong, and honeysuckle from Pingyi to Guangzhou for in-depth exchanges with the Yangsen Pharmaceuticals R&D team. Ms. Li Wenwen stated: “Our original intention is to combine the peony, honeysuckle, and other oriental botanicals from our hometown with modern technology to provide natural, safe, and effective skincare solutions for oriental women.” Her mentor, Mr. Shi, a senior dermatology expert, participated in the formula development throughout the process. With years of clinical experience and a rigorous scientific attitude, he led the team through more than 30 formula adjustments, finally polishing the market's best-selling products.

In 2024, the first products launched in cooperation with both parties, "Moisturizing and Soothing Essence" and "Jasmine Essence Hydrating Mask," were well-received by consumers upon launch, with a repurchase rate exceeding 80%, demonstrating the unlimited potential of "oriental botanicals + cutting-edge technology." On March 28, 2024, the brand was officially awarded the "Trademark Registration Certificate No. 7437796" by the State Intellectual Property Office, marking Muer Nianxi's entry into a new stage of brand development.

Technology empowers oriental botanicals

Four patented ingredients lead the industry

Muer Nianxi uses " Four-flower synergistic system ” " as its core competitiveness, applying four national invention patents:

- Peony flower (Patent No.: ZL202210448368.9 ): Innovative fermentation filtrate technology, activates skin regeneration;

- Honeysuckle (Patent No.: ZL202310398204.4 ): Targeted soothing of sensitive skin, barrier repair;

- Saffron (Patent No.: ZL202310275497.7 ): 72 Slow-release anti-wrinkle for hours, brightening skin tone;

- Jasmine (Patent No.: ZL2023102514227.8 ): Cold-extraction tea polyphenol technology, deep hydration and freshness retention.

In this cooperation, Yangsen Pharmaceuticals contributed its exclusive fermented birch sap, Meili Youfang, and other patented technologies, jointly creating with Muer Nianxi “Oriental Botanical Database”, achieving transparent ingredient traceability.

Analysis of the first explosive product

Scientific ingenuity creates market reputation

1.  Moisturizing and Soothing Essence

Core Technology: Yangsen Pharmaceuticals fermented birch sap + Jasmine black tea fermented filtrate

Function   : Intensive hydration, soothes sensitive skin, improves dryness and roughness, suitable for acne-prone skin and those with damaged skin barriers.

2.  Jasmine Essence Hydrating Mask

Core Technology: Jasmine flower oil + Tea polyphenol microcapsule penetration technology

Function   Efficacy: 15 Minutes of rapid hydration, long-lasting water retention, creating " Radiant and hydrated skin ”。

With the “Natural ingredients + clinical verification” dual advantages, these two products have become popular on Xiaohongshu, Douyin, and offline CS channels, with users commenting that they are "tailor-made for oriental skin".

Strategic Upgrade

Technology + Culture dual-wheel drive globalization

In the future, both parties will focus on three areas:

1. Technological breakthroughs: Development of " Four-flower microcapsule synergistic technology ” , launch beauty instrument-matched essence;

2. Cultural empowerment: Jointly launch seasonal limited packaging with intangible cultural heritage craftsmen, and sign a contract with national style illustrators to create oriental aesthetics IP ；

3. National layout: Enter offline provinces / City / County CS Top 100 stores, beauty salon professional lines, and other multi-channel operation and promotion.

Li Wenwen, founder of Muer Nianxi brand, emphasized: “Our mission is to let the world see the healing power of oriental botanicals. This cooperation is not only a fusion of technology, but also a transmission of oriental skincare wisdom to the world.”

Consumer reputation feedback

About Muer Nianxi

The brand uses “Four flowers nourish the skin, oriental craftsmanship” as its core concept, adhering to the values of “taking from nature, using science, achieving beauty and goodness,” and focusing on providing precise skincare solutions for 25-45 year-old oriental women. By building a "flower time zone skincare system," combined with morning protection, night repair, and cyclical care, etc., scene-based product lines redefine the standard of pure skincare.